Social media marketing Sri Lanka is the use of social media platforms like Facebook for product advertisement and website promotion in order to boost product sales and to optimize website on search engine. Long gone are the days when you have to advertise your products or services to potential clients via the use of hand bills, fliers, bill board or banners (collectively known as traditional marketing platforms). In the world today, many businesses have taken to the use of social media platforms for all their various product advertisement and why do you think there is a change in the marketing thread, the answer is simple the new thread is able to provide entrepreneurs with what the former platform cannot provide.
Advantage of Social Media marketing Sri Lanka
One of the readily available advantage of the social media marketing over traditional marketing is that it allows for access to a wider audience. The use of billboards are limited in coverage in that your access to audience for your product is only within your local area. This is in a sharp contrast to social media marketing, with online social platforms you can more easily access clients and customers within your local country and even across the border. Not only does it provide you with a wider coverage it also makes possible for interaction between business and their online followers. This way business owners and website can be able to more easily know how their audience feel about their services, content or products.
Social media marketing platforms not only does it allows for communication between clients and business holders, it is also cost-effective. Just think about it, having to spend a substantial amount of money producing large amount of fliers or in building large bill boards in strategic places isn’t the cost much compared to the social media marketing where all you need to do is post some few contents or have some few product ads uploaded on your social media advertising page, what a very cheap way to draw traffic to your website by building your followers from social media. So what more do you want that the social media marketing platform has not provided for you.
How can you use the social media platforms?
If you are a business owner with an online store, you can open up a group in any social media platform where you will have some of your product ads with some content attachment added. You can also employ the use of tracking tags to monitor the conversation of followers as they interact on the page. This way you can be able to get feedback on your product.
As a blog writer, have a page set up on a social media platform to showcase some of your content write-ups. You can be able to build followers, get comments on your various blog post, and even recommendations on how to write more better contents from there. Having quite a number of fans on your social media page can help keep the traffic flowing to your website.
In summary, the use of social media marketing platforms has a number of benefits that can be derived of which increased marketer-client interaction, cheaper means of advertising and large audience are some. Social media advertisement is a very effective advertisement medium, so start its use now to promote your website and business. Good Luck!